Matt Radford

Messing with links since <blink>

Developing your story – Lee Jackson #wcldn

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A few years ago:

I hated my agency

Mean clients

Baldness ensued

Something had to change

Agency reset:


Finding your why? (are we doing this)

Write a mission statement

Look at your past

Ask others


Discover your (key) strengths

Offer services based on those

Don’t chase the money

What are you excited about?

His agency does themes only – no plugins


Client goals, blockers and solutions

Key services that play to your strengths



Branding is a consistent voice and message – podcast and WC slides available